Home / Types of websites
Six shapes cover almost every small website.
Every site we build is one of these, or one of these with a second type bolted on. Pick a tab and watch the blocks rebuild into that layout.
Business site
The site people find when they search your name. It says what you do, proves you are real, and makes you easy to contact. Most small businesses need this one and nothing else.
Shops, clinics, salons, gyms, trades, small firms
Usual pagesHome · About · Services · Gallery · Location and hours · Contact
Online store
Sell things directly from the site. Products with photos and prices, a cart, online payment, and stock counts that go down when something sells so you do not oversell.
Makers, boutiques, food brands, resellers
Usual pagesShop · Product page · Cart · Checkout · Order emails · Returns
Portfolio
Work first, words second. Large images, projects laid out to be scrolled through rather than read, and one clear way for someone to enquire once they are convinced.
Photographers, designers, architects, artists, studios
Usual pagesWork grid · Project page · About · Enquire
Landing page
One page with one job. Everything on it points at a single action, so you can send ads or a mailout to it and measure whether people did the thing.
Launches, events, campaigns, anything you run ads to
Usual pagesHeadline · Proof · Offer · Signup form · Thank you
Blog or magazine
Built for publishing often. New posts go up without touching the layout, readers can browse by topic or search, and there is somewhere to collect email addresses.
Writers, newsletters, community groups, teaching
Usual pagesLatest · Post page · Categories · Search · Newsletter signup
Booking site
People pick a slot and book themselves in. Your calendar fills up, they get a confirmation and a reminder, and nobody spends the afternoon returning missed calls.
Tutors, therapists, consultants, studios, repair services
Usual pagesServices · Calendar · Booking form · Confirmation · Reminders
Mixing types
Most sites are one type with a bit of another.
A business site with a booking calendar. A portfolio with a blog attached. A store with a landing page for one product launch. Picking a starting shape does not lock anything.
Still between two types?
Say what you do and what you want someone to do when they land on the site. We will tell you which shape fits.